Social Media
Cleveland Whiskey
At Cleveland Whiskey, I worked with the Chief Marketing Officer, Andrew Lix, to design compelling social content on Facebook, Twitter, LinkedIn, and Pinterest. I integrated marketing messages, event promotions, and consumer engagement content, into a cohesive social strategy for Cleveland Whiskey. My most successful Facebook post was a result of the Cleveland Social Campaign I developed. I spent a day walking around with three bottles of Cleveland Whiskey taking pictures of the bottles at popular Cleveland sites. The campaign's purpose was to marry the Cleveland Whiskey brand with all things Cleveland, but focused primarily on iconic messages and imagery. The samples pictured below are from Facebook only.
Social themes included:
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Organizational/marketing announcements
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Event promotions
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Engagement in popular hashtags or trending social media
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Cleveland campaign content
Social Media Highlights
