Branding

Cleveland Skating Club

I had an amazing opportunity at the Cleveland Skating Club (CSC), to carefully study CSC’s communications efforts, and found there was plenty of opportunity for improvement. My main goals were to bring unity strategy to messaging and visual branding throughout the clubs communication channels. The communication problem I found was that the club wasn’t doing a good enough job of distinguishing and categorizing the news and call-to-actions needed to drive member involvement in club activities. Members often needed to pick up the phone and ask specific questions about the information they needed. When the club invested in new prospective member marketing materials, I took that opportunity to implement brand recognition.